Data execution shaped by sales, operations, and business support.

As a Senior Data Analyst & Business Support, I work directly with C-level stakeholders to translate business needs into data-driven solutions. I lead the development of automated dashboards, workflow tools, and ad-hoc analyses to support strategic decision-making across departments.

Key responsibilities include:

• Delivering executive-level insights based on operational and CRM data.
• Automating reports and building interactive sales dashboards.
• Acting as PIC for CRM development and data quality validation.
• Analyzing user behavior in CRM and providing actionable recommendations.
• Supporting campaigns, lead generation, and case reactivation with clean, targeted data.
• Writing complex SQL queries to fulfill real-time data requests.
• Building internal automation tools to streamline cross-department processes.
• Driving continuous product improvement through data analysis.
• Reporting directly to company Director and aligning data projects with business goals.

This role encompasses two different functions that I perform simultaneously.

As a PR Coordinator:

• Establishing cooperation with fintech peer-to-peer lending creditors and debt collection companies.
• Collaborating with the mediation team to create an effective communication system with debt collection parties.
• Arranging meeting with PIC of fintech companies or debt collection teams.
• Maintaining relationship with existing creditors or debt collection teams.
• Generating reports on any changes in debt collection products implemented by fintech peer-to-peer lending parties.
• Processing necessary data from the mediation team for the company's needs.

As a Data Analyst:

• Work closely with C-Level management and other stakeholders to provide insights and information about the current operational situation of the company based on analytical data.
• Creating visualizations and building a sales dashboard.
• Providing necessary data for email campaigns, reopening cases, leads, etc.
• Keeping up with the latest CRM trends and communicating with IT CRM regarding CRM descriptions and testing.
• Identifying patterns in the CRM until they become recommendations for each division.
• Providing data based on queries from the database for user requests from each division.

• Manage team (with total 15 staffs) to achieve their individual target and company target.
• Coaching and mentoring staff so that they can become good consultants and also improve their product knowledge and communication skills.
• Help consultant staff to solve their problem with any issues from clients.
• Evaluate and review the performance of each consultant staff.
• Make team performance and evaluation reports to be reported to the Consultant SPV.
• Maintain good communication with existing clients via phone, chat, and email.

I'm employee number 6 in this company, so I've been started from an early stage.

• Carry out sales of services properly following the provisions of Quality Assurance.
• Handling outgoing and incoming calls.
• Maintain good communication with existing clients via telephone, chat, and email.
• Give a consultation and analyze the client's loan problems and financial background.
• Offer solutions to clients based on the analysis that has been done.

• Calling customers before and on the due date as payment reminders.
• Negotiate well with customers to make payments.
• Assist customers in payment methods if they encounter problems.
• Input daily call report to GSheet ratio.

• Respond to chats, product discussions, and ratings from customers in the marketplace.
• Reach customers with blast promotion.
• Doing cross-selling to customers.
• Input all daily activities into GSheet as a daily log.
• Record and compile every error from human error, hardware, or system into individual error reports.
• Escalate every unknown answer question from customers to the CX escalation group to be answered by the KAM team.
• Updated brand spielsheet in GSheet with new information/answers from the KAM team.

• Looking for customers online and offline.
• Input customer data at the time of submission.
• Create a logbook of customer data.
• Keep good communication and relationships with customers or shop owners.
• Follow up RO (Repeat Order) customers.